Our mission is to establish disability income protection as a key financial safeguard for every working American.

The Council for Disability Income Awareness helps consumers, employers and advisors make informed decisions about the financial risks people face from a disability that may occur during their working years.

We empower working or soon-to-be working Americans with the awareness of:

• The real risk and dramatic consequences of a disability on their income and lifestyle
• How to work with employers and advisors to secure a financial safety net that considers their risk of disability

2024: A year of renewed efforts and increased impact.

Bob Herum became president of the organization and initiated a “Blue Sky” process to reimagine what the organization could and should do to strengthen our message and value. After 20 years as the Council for Disability Awareness, it was decided to change the name to the Council for Disability Income Awareness. This change reflects the changing marketplace and clarifies our focus on “disability income.” With a revitalized name and brand identity, the CDIA is looking to the future and positioned for growth. 

The CDIA Team

Bob Herum, President: With over 35 years of experience in the insurance industry. Bob brings extensive knowledge and is widely recognized in the disability insurance field.

Fred Schott, Director of Operations and Research: Fred oversees and supports our various research initiatives.

Christi Doe, Senior Consultant: Christi leads the development of policy initiatives, marketing collateral, and membership expansion efforts.

CD+M Communications: Our marketing communications and public relations firm, based in South Portland, Maine, specializes in nonprofit and public healthcare marketing, offering expertise in income protection and absence management education.