Reaching New and Established Audiences
Each year, the CDIA and its member companies launch national outreach campaigns to raise awareness about disability income protection. Typically spanning eight weeks, these campaigns coincide with the fall benefits enrollment season and again in the spring for brokers, human resource officers, and other insurance experts.
Each campaign is developed with insights and data gathered from the marketing and research committees, made up of CDIA members, as well as contributions from the CDIA staff. Campaign articles are promoted across online channels and are re-shared by member companies, increasing the reach for both members and the CDIA.
Financial Fitness: Spring 2025 Awareness Campaign
During April and May 2025, The Council for Disability Income Awareness is running a campaign with the theme Financial Fitness, to raise awareness about the importance of income protection and what that means. We will be publishing two blog articles each week by content experts. To stay up-to-date, visit this page regularly, or follow us on LinkedIn, Facebook, or X (formerly Twitter), or sign up for e-mail updates from us.
Millions of Working Americans are Facing Financial Uncertainty
The absence of emergency savings, rising medical costs, and an overall trend of fewer employers offering benefits to workers has created a uniquely challenging time. But now as much as ever, it’s important to understand that without some kind of income protection, more Americans could face severe financial difficulty if they need to miss work due to illness, injury or pregnancy.
Income Matters: Fall 2024 Open Enrollment Campaign
Income Matters: Fall 2024 Open Enrollment Campaign
Below are the campaign articles that ran during October and November to raise awareness of Open Enrollment and to encourage thoughtful and informed decisions. Member companies who contributed include Allsup, MassMutual, MetLife, MGIS, The Claim Lab, and The Smith Group.
