Reaching New and Established Audiences

Each year, the CDIA and its member companies launch national outreach campaigns to raise awareness about disability income protection. Typically spanning eight weeks, these campaigns coincide with the fall benefits enrollment season and again in the spring for brokers, human resource officers, and other insurance experts.

Each campaign is developed with insights and data gathered from the marketing and research committees, made up of CDIA members, as well as contributions from the CDIA staff. Campaign articles are promoted across online channels and are re-shared by member companies, increasing the reach for both members and the CDIA.